Creative, She Wrote provides content strategy and implementation support to stream-line and stress-proof content marketing for small businesses. The concept behind the Creative, She Wrote name derives from Leah’s love of mystery (ie: Murder, She Wrote), and how she plays detective in uncovering the gaps in her client’s processes. 

The Solution

With Leah’s unique + analytical process, we created a custom lettered logo to best reflect her approach. The logotype paired with a custom illustration design gives CSW a unique identity adaptable as the business grows. What results is a refined and genuine look, which integrates a sense of adventure and mystery. 



With an unconventional business such as Leah’s, we crafted a custom logotype unique to Creative, She Wrote. Her unique approach, and custom solutions for clients, lent itself to a fully custom lettered logotype.



Custom patterns add depth to any brand, and the CSW brand is no exception! We equipped Leah with a wealth of patterns to use throughout her website, collateral and blog articles. Each pattern emphasizes the strategy and discovery process Leah takes with her clients.



Leah’s approach to each client is to solve the mystery. Whether that mystery is the copywriting, brand strategy or systems, she’s there to uncover the optimal solution. With Leah’s approach and the concept behind the Creative, She Wrote name, we created a completely custom illustration centered around a detective theme. The girl detective — quirky, curious and playful — uncovers various mysteries throughout the illustration. Always on the hunt for the best solution.

These illustrations add a playful element to the brand, and allow the brand to expand beyond color + type. We’ve incorporated the illustrations throughout the branding + collateral for Leah.



Brand identity, custom lettering, business cards, InDesign workbook template, stationery, custom illustration

The team:

Jamie, Creative Director
Melissa, Lead Designer
Bailey, Illustrator