Care Crates provides people the opportunity to send a carefully crafted package for any occasion. Whether you have a loved one going through a hard time, welcoming a new baby, or simply want to treat yo’ self, Care Crates has just the package for you to send a friend!
With a motto like “Let’s spread sunshine together,” we knew a cheerful + fun brand identity was in order! Mandi, the heart + owner behind Care Crates, carefully packages each crate with the recipient in mind. The brand identity reflects Mandi’s unique approach, joyful heart and the sunshine that is spread through each crate.
Primary + secondary logo
The primary logo incorporates a soft sans-serif typeface that is friendly, approachable and has movement incorporated to provide a unique look. The primary mark appeals to all ages while staying grounded to the mission of Care Crates by way of the illustrated heart.
We were careful to design a modern, yet not trendy, identity that will grow as Care Crates inevitably expands.
Following the creation of the brand identity, we transitioned the fresh design to custom icons, stickers, stationery and packaging for each crate. Each application provides a playful touch point for the brand, another way of spreading sunshine to each of its customers.
Overall, the brand identity reflects the uplifting and caring women who are looking to send a little joy to someone in their life.
Brand identity, custom illustrated icons, packaging design, stickers, stationery and brand guideline.