Curious to whether you should showcase your prices publicly on your site? Rather than keeping my strategy tucked behind the curtain, I’m sharing exactly how + why I showcase my pricing.
One of the questions I get asked the most by other freelance designers is how do I find clients? More specifically, how do I attract my first clients? This year I’m inviting you to join me on a monthly marketing challenge to attract clients.
There’s just something special about a new year that brings refreshed ideas and an optimistic eyes. If you’re like me (hello fellow dreamer!), you’ve got #alltheideas flowing for this year in your business. Here’s a few ways I’m taking action this year on lofty goals.
This past year has been one for the books! From moving across country 3 times, having our first baby, and growing Spruce Rd., it’s been a journey to say the least! As I look back, I can’t help but be so grateful for such a fulfilling year.
Elevate your designs with the Spruce Rd. brand mockups. This collection of printed product mockups is beautifully refined + minimal, allowing your designs to shine. They’re easy to customize colors, and ready to drop in your design within minutes. Perfect for your portfolio, client presentations or promotions.
Does anyone else subscribe to newsletters for the design inspiration alone? … or is that just me? I’m sharing my personal favorite newsletters worth subscribing to for design inspiration.
I am SO thrilled to be sharing with you a little bit about myself, my experience working as Spruce Rd’s assistant, my journey of navigating the world of Facebook Ads, and more.
Ever wanted to design your own planner with InDesign, whether to sell in your shop or print for yourself, but dreaded the process? Announcing my latest mini-class — Automating Calendars!
Defining your ideal client can definitely seem overwhelming. How can I restrict myself to only serving one industry? Where should I focus my efforts? Rather than focusing on one industry, I’m sharing how I’ve redefined my ideal client.
Since launching my design studio, Spruce Rd., I fought through the noise and built an intentional business. One that has since allowed me to work with the best clients (and brands!) a freelancer could ask for. Crafting a unique process that leads to minimal (if any) client revisions, projects that adhere to timelines and a freelance business that positions itself to attract ideal clients.
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal client revisions, quality designs and high fives all around. In this post I share the benefits behind presenting one logo solution to clients.
There are many articles floating around on how to “make the leap” into freelancing full time. While I don’t believe there is only one way to make this huge transition, I thought I’d shed my insight and unique perspective to going from day job to launching your business.
$50 logos. Endless revisions. “Nightmare” clients. I’ve experienced it all while freelancing on the side. I’m sharing a few tips I learned along the way on how to treat your side freelance projects as a business, not a hobby.
Early in my freelance career, when I held a day job and freelanced on the side, I had absolutely no clue what to do once a potential client rolled through my inbox. Maybe you’ve experienced the same mess I did. In this article we’re diving into a few tips to winning client projects through your proposal.
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal revisions, and fist bumps from your client.
Do you struggle when designing for your own brand? Overwhelmed by the many tools in Adobe Illustrator? I’m sharing a few tools that I actually use daily in Adobe Illustrator, that I wish I knew when I first learned the program.
Reveal of the new Spruce Rd. site, along with features I hope that you enjoy! Take a peek into the strategy behind the new site.
We talk a lot about gaining a long-term approach to your brand, which is definitely crucial for any successful business. Yet in doing so, we quickly move past the seemingly small moments that provide the steps to move toward our long-term goals.
I wanted to share my process in restructuring my current site. Maybe you are contemplating a complete overhaul as well, so hopefully this behind the scenes peek will help guide you in the next steps.
Have you ever been tempted to shift your focus in an effort to make additional income? Maybe you’ve had the same thoughts as I have.