Another year in the books, and many lessons learned! Recapping my 2017 year (good and bad), and looking forward to what 2018 has in store.
Keep it simple. Let’s protect our businesses from burnout, unnecessary complexities and tasks that shouldn’t take priority.
A roundup of tools, software and designer must-haves for running a freelance business.
Are you a chronic multitasker? I’ll admit, I used to take pride in my ability to “multi-task,” until I recognized its downfall. Now I have an iron-clad plan to creating an annual freelance strategy that works.
There are so many components to launching a successful freelance design business. What should you focus on first? I’m dishing one of the biggest lessons I’ve learned in my years of freelancing in the start of a new series called “studio of one.”
Getting vulnerable over here, and sharing designs that you’ll never find in my portfolio. I’ve come a long way in just a few years in freelancing. It’s taken a lot of mistakes, hard lessons learned and a healthy dose of humility to fine tune the Spruce Rd. process into a well-oiled machine.
As a freelancer, it's tough enough getting out first inquiry. But once we get our inquiries, the next hurdle is converting inquiries to clients.
Ready to swipe these 3 strategies so you can streamline your process and book more freelance clients? You can implement these techniques today, and see a HUGE impact in your client experience.
We’ve all heard it — “grow your following,” “build your list,” “blog” to get clients. Whelp, this post is the exact opposite. Here’s a case of two freelancers, and why you shouldn’t focus on marketing.
Maybe you hit your breaking point during your latest client project and asked yourself, “how can I keep my clients on time with their project?” I’m diving into the nitty gritty, sharing our exact process for creating project timelines.
Google tells me there are 254 million search results for “graphic designer.” You might be thinking “Well, how do you even get noticed online with so many designers?” Listen up! I’m sharing what I did to attract premium clients.
“Niche your brand.” This is a common phrase preached to us regarding our brands. But what if you have multiple audiences, passions and products? Do you have to limit your focus to only one? And if you choose to not limit your audiences, how can you speak to 2 audiences at once?
After offering a small batch of printed workbooks for my course, I received several questions on printing + shipping. I’m diving into the nitty gritty of how I handled it in the past, and what I’m doing now to save time.
Sometimes we get that desire to completely redo everything. Whether that’s our website, wardrobe, brand or, heck — even our hair. We get the itch to rebrand.
Whew. Tax season is over, amiright!? Not going to lie, each quarter/year I stress a bit about what scary number is going to pop up that I owe. I’m sharing a few ways I’m protecting my business this year from high taxes.
There’s one thing I’ve noticed when chatting with my clients and freelancer friends, it’s that we struggle with how to promote ourselves without feeling awkward or sleazy. I’m sharing a few ways to ease your self-promo needs.
There are a million ways to book clients and wow them with your proposals, and I’ve learned a thing or two over the years. Here’s exactly how we send quotes to prospective clients.
Power couples: Concept and Design | Spruce Rd. | Designing a brand can be overwhelming. A blank page staring at you, ready for the creativity to hit the page. I’ll be honest, I’ve caught myself staring at the blank illustrator file, stumped. Er… should I just start with selecting typefaces and colors since I can’t seem to come up with a logo?! In this post I share how designing from a concept heightens the brand and creates the ultimate power couple: design + concept.
How to build (fun) hype around your launch | Spruce Rd. | We’re often too serious about marketing our own brand. I caught up with past client Mandi, of Care Crates, to chat about how she brings the FUN into marketing her business and building hype around product launches.
I’m here, but I want to be there. Chasing the next great idea. Filling my life with hustle, busyness and I’ll be honest, stress. I’m taking a step back and decluttering my biz.